Kohima: Nagaland content creators transformed their digital platforms into a relief engine after devastating landslides hit Mon in mid-July. Organised under the Nagaland Influencers Summit 2026, the group raised Rs 7,48,000 for families impacted by the disaster. They bypassed traditional corporate structures. This was a purely grassroots effort.
The team established the Creators for Community Initiative before the rains began. When photos of the Mon destruction appeared after July 10, they shifted their focus immediately. Creator Chumchano Ngullie noted, “The tragedy did not create the initiative; it showed us why the initiative was necessary.” The group enforced a non-commercial mandate to ensure the mission remained focused on the victims rather than personal branding.
The talent lineup featured Abdon Mech, KL Pamei, Big Dane, Eva Jamir, and Rovi Metha. Filmmaker Kohdi Jings monitored real-time metrics to keep the broadcast on track. They rejected third-party payment apps to avoid fees. Technical limits on UPI accounts forced the team to rotate ten different QR codes throughout the stream to keep donations moving. An administrative unit cross-referenced every transaction against Excel sheets to ensure full financial accountability.
The #150ForMon model relied on small donations. A Kohima-based team collected Rs 24,500 in one hour by hitting the streets directly. The group avoided political and corporate sponsors to keep the effort independent. These creators have previously mobilised for regional issues including floods in Dimapur, landslides in Mokokchung, and road damage in Longleng, Shamator, Tuli, and the Kohima-Dimapur highway.
On August 10, the Phase II team began traveling to Mon to deliver aid. They navigated mud-blocked roads. The goal remains focused on human connection rather than content creation. As Ngullie stated, “Money alone is not necessarily hope.” The campaign highlights that digital influence can provide genuine support when local infrastructure fails.
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