Shillong: Women in Meghalaya's Ri-Bhoi district are taking charge of the state's harvest. They work with men to sell premium crops far beyond local borders. Their efforts push pineapples, Khasi mandarins, ginger, and black pepper into the global spotlight.
These farmers focus on quality and branding. They want Meghalaya to own a distinct market identity. The move helps rural families earn more cash. Cultivation spans the rain-fed hills of Garo, Khasi, and Jaintia.
Pineapples drive the sector. Thousands of households rely on the fruit to pay the bills. Women lead the work from planting to harvest. They handle management and marketing to keep the supply chain moving. Officials note that these "growing efforts to improve quality, branding and market access are helping position Meghalaya's produce in wider national and global markets." This shift builds a stronger future for the state's growers.
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