Kohima: Thrifting is taking over Nagaland. Young people are ditching mass-produced clothing for pre-loved finds. Social media and online resellers have turned this once-frugal habit into a major cultural trend.
It is not just about saving cash anymore. Shoppers want unique designs and quality materials that they cannot find in standard retail stores. One student noted, "It started as saving money, turned into a lifestyle."
Physical markets remain busy, but Instagram and WhatsApp now act as digital storefronts. These platforms allow users to curate collections and reach buyers across the region. Despite this, some veterans of the trade are struggling. A long-time seller in New Market reported that sales have declined steadily since the pandemic hit.
The shift represents a move toward individuality. Local designer Asenla Jamir argues that the trend pushes people to be creative with their outfits. She stated, "Thrifting encourages creativity because you're styling one-of-a-kind pieces rather than following trends or buying complete looks off a mannequin."
While older generations have relied on second-hand shops for decades, the current surge is fueled by a desire for vintage silhouettes and personal expression. From streetwear to Y2K styles, thrift stores provide the variety that modern malls lack. For these shoppers, second-hand is rapidly becoming the first choice.
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