Officials Push for Media Help on Census 2027 and NSO Surveys

Kohima: The Inter Media Publicity Coordination Committee met November 9 at the Directorate of Census Operations in Kohima. Ella Kayina, Head of Programme at Akashvani Kohima, chaired the session. The group focused on NSO data collection efforts. These include the Annual Survey of Industries, Consumer Price Index, Household Consumer Expenditure Survey, plus migration and income studies.

Data collection remains difficult. Officials struggle to get honest answers regarding market prices, income, and migration trends. The NSO wants the media to push for public cooperation. Dr. Kenei Miachieo, the Director of Census Operations, noted that enumerators must speak the local language to gain trust. He specifically requested local media to treat the upcoming census as a top priority for public awareness. Dr. Miachieo stated, "He acknowledged the media's support during the first phase of Census 2027 through talk shows, interviews, radio jingles and news coverage, and sought continued publicity for the second phase, scheduled from January 10 to March 5, 2027."

Deputy Director Vikishe Chishi opened the event by highlighting how the committee aligns publicity for government initiatives. The team reviewed the success of the first census phase. They also discussed ways to boost inter-departmental coordination. Some proposed a friendly football or futsal match to build stronger ties between staff members. Representatives from various departments spent the afternoon detailing their current campaigns and outreach activities.

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