Assam Couple Transforms Passion for Terracotta Art into Global Brand Mrittika

Photo Courtesy: India Today Group

Guwahati: Pratyasha Bora, a resident of Jorhat in Assam, found her true calling in terracotta art during a period of deep personal uncertainty. While finishing her graduation in 2018, she struggled to envision a future in traditional career paths. With the encouragement of her husband, Raj Bora, and her mentor, Diganta Hazarika, she began exploring her creative potential and eventually discovered a fascination with terracotta.

Pratyasha recalled the early days of her artistic journey, stating, "We went to Diganta Hazarika Sir, and when I started painting and exploring art more deeply, I felt that this was exactly what I needed in my life." After receiving a pair of terracotta earrings as a gift, she became determined to master the craft. Finding no local teachers, she turned to online research and videos to learn the techniques.

The couple began their venture, named Mrittika, with a single kilogram of clay ordered before the Covid-19 pandemic. Their operation has since expanded significantly, now requiring a tractor-load of clay annually to meet growing demand. They have evolved from purchasing ready-made clay to preparing their own materials, ensuring quality in every piece.

Mrittika now offers a diverse range of handmade jewellery and decorative items that draw inspiration from rich Assamese culture. Their popular designs feature traditional motifs like Kingkhap and Lokaparo. Today, the brand serves a wide audience, shipping unique creations across India and to international markets including London, Poland, and Mexico.

Disclaimer: The views and facts expressed here are solely those of the independent citizen journalist, researcher, and others, who assumes full responsibility for the content's accuracy and legality. Any third-party media (images, videos, or audio) used belongs to its respective owners and is shared strictly for reporting, criticism, or review under the "Fair Dealing" provisions of Section 52 of the Copyright Act, 1957 (India). NEWire.in does not claim ownership over such material and reserves the right to review, moderate, or remove content at its sole discretion upon receiving valid legal concerns or grievances.

Comments
Please login to comment.

Recommended Reports