Shillong: The Department of Management at ICFAI University Meghalaya, Tura campus, ended a three-day national seminar this past Friday. The event centered on digital disruption in marketing, specifically covering challenges, opportunities, and sustainability.
Organizers partnered with IUP Publications to run the show. Attendees included students, industry experts, and academicians representing 13 states. They gathered to dissect how modern digital technology impacts business growth and long-term development. Experts from IIM Rohtak, NEHU, and other prominent institutions led the four technical sessions. The school framed the event as an exploration of "Digital Disruption in Marketing: Challenges, Opportunities and Sustainability."
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